Cutting to the chase

Straight-talking Boggia, founder of the Brooklyn-based custom builder Moto Borgatoro, doesn’t beat around the bush. In fact, he even admits to not liking videos about custom motorcycles – but this is no ordinary film. Directed by Serrini and nominated for a host of critical awards, this is a no-holds-barred video in which the bike – a fabulously restrained 1979 Moto Guzzi Le Mans, named ‘Apollonia’ after the Godfather character – is most definitely the star. 

Video: Roberto Serrini / Photos: Ryan Handt